Sushi论坛最新贴子的背后,藏着自救的另一条路

Odaily星球日报Published on 2023-02-15Last updated on 2023-02-15

Abstract

币圈“南极人”上线,品牌知名度也是一种资产。

去年年底,Sushi 新任“主厨” Jared Grey 首次向外界披露了 Sushi 所面临的严峻财务状况。

以 Jared 为首的 Sushi 新一届团队成员现在的自救策略可以概括为两板斧:一是调整代币经济模型,提高 LPs 收益率,补充财库资金;二是调整产品规划,放弃 Kashi 和 MISO,主攻集中做市、聚合器、衍生品等等。

不过,在 Jared 最近在 Sushi 治理论坛发布的一篇贴子中,我们似乎看到了 Sushi 自救的另一条路。

2 月 12 日,Jared 于 Sushi 治理论坛发布了一篇关于新组织单位「Sushi Studios」的贴子。贴子的内容并不复杂,简单来说就是建议成立 Sushi Studios,该组织将永久获得使用 Sushi 品牌的免版税许可,并有权授予其他开发者使用 Sushi 品牌来创建新产品。

Jared 举了很多关于 Sushi Studios 的很多好处,包括帮助 Sushi DAO 进一步去中心化,创建一个更具包容性的生态系统等等,但这些都不是重点,Sushi Studios 的核心目的只有一个 —— 创建一种新的方式来扩容 Sushi 产品矩阵,该方式只需要利用 Sushi 的品牌,而无需 Sushi DAO Treasury 资金。

此前,Sushi 扩充产品矩阵的办法是通过 DAO Treasury 发放 Grants 资助来执行的,这一策略给 Sushi 带来了 Shoyu、Kashi、MISO 等产品。然而,Jared 认为这一办法客观上会限制创新能力,因为所有产品的出发点都是为了维护 Sushi 核心产品(DEX)……Jared 没说的另一点或许更为关键,现在的 Sushi 财务上捉襟见肘,这个办法可能行不通了。

因此,Jared 提议在资助之外找到一条新的扩充产品矩阵的路子,也就是贴子内提及的 Sushi Studios。

从 Jared 解释的商业模式来看,通过向外部开发团队授权 Sushi 的品牌,并在适当的情况下提供代币补助、股权分配、收入分享等补贴(总感觉听听就好),Sushi 社区反过来则可通过这些“套牌”项目获得众筹机会、空投收益、特殊代币效用等等好处。

这很难不让人想到靠着卖吊牌一年大赚几十亿的纺织品巨头“南极人”……对于如今深陷财务危机的 Sushi 来说,拿出真金白银来或许有些吃力,但这个牌子却是货真价实的圈内人尽皆知,这在另一种层面又何尝不是一种资产呢。

如果我们将调整代币经济模型以及调整(核心)产品规划视作 Sushi 在内部做文章,那么 Sushi Studios 及其品牌授权计划则可被视为 Sushi 寄希望于外部的一条自救路子。

毕竟,对于大多数项目来说,如何通过有效的市场营销打响自身品牌都会是一道难题,直接套用 Sushi 的牌子或许会帮助项目更好地完成冷启动,因此 Sushi Studios 的计划在需求端确实是存在市场的。

近期市场已逐渐走暖,但从二级市场(甚至只看 DeFi 板块)来看,SUSHI 的反弹力度却谈不上理想,可见市场对于 Sushi 当前的自救进度仍存在一定顾虑。对于 Jared 等团队成员来说,现在也顾不得面子上如何了,不管黑猫还是白猫,只要能抓住老鼠就行。

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