Liverpool could become first Premier League club to sign crypto shirt sponsor deal

05/02 00:55

According to Joe.co, Liverpool could become the first Premier League side to have a cryptocurrency firm as a shirt sponsor from as early as 2024. The Reds' current £40m-a-year deal with Standard Chartered expires in May 2023 and Liverpool are keen to find a new deal if they cannot agree to extend their partnership. With that, the Merseyside club are looking at alternative options, companies from the cryptocurrency firm are among those being considered. Other firms also include companies working within electronics, media and tourism, however the crypto exchange firm could emerge as the frontrunner.
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