Pop star JJ Lin joins Singaporean scions to build ‘Web2.5’ NFT community

07/08 04:57

After nearly two decades in the music industry, Singaporean pop star JJ Lin is collaborating with two next-generation tycoons to cofound ARC, an app-based digital community that authenticates member profiles with non-fungible tokens (NFTs). “What’s best about ARC is the growth mindset of learning and shaping ideas together,” Lin added in a statement. ARC claims that the musician is one of the first Asian celebrities to be closely involved with a Web3 project like itself. “I’m looking forward to unveiling the next Asian creative venture to the world,” he added. The musician’s cofounders Lim, 29, and Cheo, 37, launched ARC in January as an extension of their professional backgrounds. Lim’s previous entrepreneurial experience includes working with his father to launch ZujuGP, a digital community built around soccer endorsed by Portuguese soccer star Cristiano Ronaldo. Cheo dabbled in cryptocurrencies and NFTs, and became a self-taught Web3 expert. “We are really proud to be ‘Web2.5’ ... we want to foster adoption from people who are not crypto natives.” Rather than replace Web2 with Web3, ARC aims to bridge the two, according to Lim.
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