Apple’s Newly Revealed Mixed-Reality Headset, the Apple Vision Pro, Avoids Using the Term “Metaverse” in Its Marketing

06/06 08:50

Apple's newly unveiled mixed-reality headset, the Apple Vision Pro, has been the talk of tech enthusiasts since its unveiling at the WWDC on June 5. However, the term "metaverse" was conspicuously absent from the launch, with Apple instead opting to call its technology the first "spatial computer." Priced at $3,499, the headset will be launched in the US in early 2024 and will be available in other countries shortly thereafter.

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