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11/16 03:50

MicroStrategy—now rebranded as “Strategy”—has tran

MicroStrategy—now rebranded as “Strategy”—has transformed from a software firm into the world’s biggest corporate Bitcoin holder. Led by Michael Saylor, the company owns 641,000+ BTC, purchased at an average price near $66K, with total spending exceeding $33B.
The journey began in 2020, when Strategy made a bold $250M Bitcoin buy during the pandemic, treating BTC as “digital gold.” This move reshaped corporate treasury management and turned MicroStrategy into a Bitcoin proxy for investors.
To fund nonstop purchases, the company uses aggressive capital strategies: issuing convertible debt, ATM share sales, and new instruments like the STRK preferred stock. Major buying bursts in late 2024 and early 2025 added over 218,000 BTC in just a few months.
Despite market turbulence and Bitcoin dipping under $95K, the firm continues buying. On Nov 10, 2025, it added 487 BTC at ~$102K each. Saylor denies any sales and insists the company will accelerate accumulation, calling Bitcoin the “apex property.”
The strategy has pushed MSTR stock up nearly 700%, inspiring other corporations to adopt Bitcoin. But risks remain—debt pressure, regulatory scrutiny, and Bitcoin volatility all threaten the model.
Still, Strategy’s ambition is clear: a march toward 1 million BTC, with unwavering belief in Bitcoin’s long-term dominance.

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