Ralph Lauren Launches The RL 888 Handbag Collection and Virtual Shopping Experience

2023/08/25 17:25

Ralph Lauren has introduced a new collection of handbags, named The RL 888, which is being promoted through a campaign that contrasts the modern design of the bags with a rugged, otherworldly landscape. To celebrate the launch, the company has created a digital manifestation called The 888 House, which uses CGI technology to enable customers to shop within a multifaceted universe of Ralph Lauren from the comfort of their homes. Ralph Lauren is exploring the potential of Web3 and "phygital" retail landscapes that combine physical and digital elements, guided by the Next Great Chapter: Accelerate strategy.
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