The Emergence of "Digiphysical" Goods and the Integration of Physical and Digital Products

07/06 17:06

The term "Phygital" emerged during the NFT craze but has now become uncool due to cringe-inducing tweets from companies like Meta and Pepsi. Instead, researcher Nichanan Kesonpat prefers the term "digiphysical," which emphasizes the physical good that is linked to on-chain records and property rights.
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