Huobi launches refreshed brand, unveils post-acquisition global expansion roadmap

2022/11/22 06:46

On November 22, 2022, Huobi Global launches its refreshed branding strategy where, going forward, “Huobi Global” will simply be known as “Huobi”. This brand upgrade unveils our global expansion roadmap for the first time after the acquisition by About Capital Buyout Fund last month, which will be followed by a more globalized approach to operations. 
The new name consists of two Chinese characters“火” and “必”.
After the rebranding, Huobi will work to strengthen its brand and give full play to the important strategic attributes of HT. With the latter at the heart of its business strategy, Huobi will continue to explore high-quality projects in the market through HT voting for listings. 
As part of our global expansion, Huobi will establish a presence in the Caribbean region. 
Huobi will also ramp up its investments in Southeast Asia, Europe and other regions that offer strong growth potential for its user base. To increase its scale in step with its expansion, Huobi will explore pursuing strategic mergers and acquisitions. It will also focus on recruiting world-class talents in blockchain and virtual assets. 
In terms of compliance, Huobi will continue to abide by regulatory policies wherever it operates, stepping up cooperation with other countries and building a compliant operating model for doing business globally. 

281LikeShare

Disclaimer：The content above does not represent HTX's positions.，HTX does not provide any trading recommendations.。