Doodles CEO says brand is 'ready to grow up,’ aims for Disney-level brand recognition
2022/11/08 15:27
Doodles started as a scrappy NFT brand, ideated by Evan Keast (aka Tulip) and Scott Martin (aka Burnt Toast), the founders of another well-established NFT collection – CryptoKitties, alongside creative Jordan Castro (aka Poopie) in 2021.
Now, Holguin wants to thrust the blue-chip NFT project into global consciousness. On the starting blocks, he already had an impressive roster of celebrity power. The pastel NFTs have ridden a wave of hype into the mainstream, with pop heartthrobs Justin Bieber and Liam Payne (formerly in One Direction) have joining the ranks of Doodlers in the last year. Pharrell Williams was brought on in September as its chief brand officer.
Now, Holguin wants to thrust the blue-chip NFT project into global consciousness. On the starting blocks, he already had an impressive roster of celebrity power. The pastel NFTs have ridden a wave of hype into the mainstream, with pop heartthrobs Justin Bieber and Liam Payne (formerly in One Direction) have joining the ranks of Doodlers in the last year. Pharrell Williams was brought on in September as its chief brand officer.
The next big challenge for Holguin will be pulling off the Doodles popup at Art Basel in Miami Beach in December, into which the brand has channeled “multiple million dollars.” The event will act as a test of Holguin’s vision, where original token holders are king.
“Token holders are going to have a very different experience than people that don't have a Doodle. Think things like priority access, free things at the actual event, just a very different experience than somebody that's walking in off the street,” he said.
This will also reflect future utility. He says that those holding one of the original 10,000 tokens will eventually be rewarded with priority access to live events and new branded drops, among other things.
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