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According to Reuters, internal Twitter research shows that the social media platform is struggling to keep its most active users. Those so-called heavy tweeters are responsible for 90% of all tweets and half of global revenue even though they represent less than 10% of monthly overall users. And they have been in "absolute decline" since the pandemic started, the company's research revealed. The research also showed that cryptocurrency and "not safe for work" (including nudity and pornography) are the highest-growing topics of interest among heavy users, while news, sports and entertainment topics have decreased. However, it also noted that crypto might not be a growing topic in the future and that interest has dwindled since June after hitting a peak in late 2021.

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【Twitter struggling to keep its most active users: Reuters】According to Reuters, internal Twitter research shows that the social media platform is struggling to keep its most active users. Those so-called heavy tweeters are responsible for 90% of all tweets and half of global revenue even though they represent less than 10% of monthly overall users. And they have been in "absolute decline" since the pandemic started, the company's research revealed. The research also showed that cryptocurrency and "not safe for work" (including nudity and pornography) are the highest-growing topics of interest among heavy users, while news, sports and entertainment topics have decreased. However, it also noted that crypto might not be a growing topic in the future and that interest has dwindled since June after hitting a peak in late 2021.

Twitter struggling to keep its most active users: Reuters

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