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HTX Creation Challenge — Post and Win 1,500U 💥Post To Earn Bonus Morgan Stanley Opens E*TRADE Crypto Trading to U.S. Clients Morgan Stanley expanded E*TRADE access to direct digital asset trading. Cli

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Morgan Stanley Opens E*TRADE Crypto Trading to U.S. Clients

Morgan Stanley expanded E*TRADE access to direct digital asset trading.

Clients can trade Bitcoin, Ethereum, and Solana through linked accounts.

Asset transfers should follow later under the planned custody transition.

Morgan Stanley completed its ETRADE spot cryptocurrency rollout on July 16. Eligible U.S. clients gained Bitcoin, Ethereum, and Solana access through linked Zero Hash accounts. The launch placed crypto trading beside stocks and other investments within ETRADE’s interface.

The rollout mattered because the firm brought direct crypto access to a major brokerage platform. It also separated the customer interface from the underlying custody and transaction provider. That structure allowed E*TRADE to add digital assets without directly holding them.

Morgan Stanley Completes E*TRADE Crypto Trading Rollout

The company said eligible clients could buy, sell, and hold three digital assets. The offering covered Bitcoin, Ethereum, and Solana at launch. Clients could also view those holdings alongside traditional investments.

The company completed the rollout after testing the service with selected users. It had announced the pilot in May. The July launch widened access across eligible E*TRADE accounts.

E*TRADE operated as the firm’s self-directed brokerage channel. Its first-quarter financial supplement reported 8.6 million households across that channel. It also reported about $1.56 trillion in self-directed client assets on March 31.

Those figures gave the launch wider distribution than a stand-alone crypto application. However, eligibility restrictions still applied. E*TRADE’s product page said U.S.-based clients could open linked crypto accounts.

The launch arrived alongside several broader platform updates. The firm added fractional-share trading and a redesigned retirement-planning experience. 

Morgan Stanley Opens E*TRADE Crypto Trading to U.S

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