The Hottest New Public Chain in 2026 is Run by a Brokerage

marsbitPublicado a 2026-07-13Actualizado a 2026-07-13

Resumen

The article discusses how major financial platforms, not crypto-native companies, are driving the next wave of asset tokenization by controlling the user interface. By 2026, brokerage Robinhood launches its own blockchain, achieving over $1 billion TVL in a week, primarily from savings products. Meanwhile, Kraken acquires tokenized stock issuer Backed Finance, and Telegram integrates these assets for its global user base. The key shift is that tokenized assets are now legally sound and composable within DeFi. However, the infrastructure (blockchains) and issuers are becoming commoditized. The real value lies in controlling the distribution "button"—the point-of-sale where users click "buy." Platforms like Robinhood (offering a familiar interface to millions) and Telegram (providing access in emerging markets) capture this value, effectively turning DeFi protocols into their backend service providers. While the US market remains restricted due to SEC regulation, which treats tokenized stocks as securities, growth is happening elsewhere. The article concludes that in the coming decade, while chains and assets proliferate, the truly scarce resource will be user attention and access at the point of purchase.

Written by: Clow

It's not that crypto companies are storming Wall Street; it's that Wall Street has turned crypto into its own back-end.

In July 2026, Robinhood launched its own chain. In its first 7 days, Total Value Locked (TVL) exceeded $1 billion. The company was previously best known as the brokerage that allowed young Americans to trade stocks with zero commission.

It wasn't acting alone. In December 2025, the veteran exchange Kraken outright acquired the issuer of tokenized stocks, xStocks, Backed Finance. Immediately after, Telegram placed these stock tokens into the chat boxes of 1 billion people.

Three giants, the same move.

What they're fighting for isn't assets, not technology, and not even licenses. They're fighting for the interface where you click the "Buy" button.

So the question arises: In the business of putting stocks on the blockchain, what's truly valuable—the assets, or the counter that sells them?

01 Public Chains Become Utilities, Issuers Become OEMs

Putting stocks on-chain is not a new idea. During the 2020 wave, Mirror's synthetic assets and FTX's stock tokens tried it, ultimately dying from regulation and ecosystem collapse because users were only buying price shadows, not real stocks.

The difference this round is that the assets have become real.

The ERC-8056 standard, promoted by Robinhood and Superstate, allows stock splits and dividends to be handled seamlessly at the smart contract layer. Ondo partnered with proxy voting giant Broadridge, allowing token holders for the first time to vote in public company shareholder meetings using their private keys.

Even better is composability. Depositing tokenized NVIDIA stock into a lending protocol, borrowing stablecoins to earn yield—static assets sitting in a brokerage account have become working capital for the first time.

The business is indeed growing. Boston Consulting Group predicts that the global tokenized asset market could reach $10 trillion by 2030. As of mid-2026, on-chain RWA has surpassed $31.4 billion, nearly five times the figure from early 2025.

A Chainalysis report also noted explosive growth in the number of new wallets on Ethereum specifically created to receive RWA tokens. Buying stocks has become the first reason for new money to enter the on-chain world.

The pie is getting bigger, but most people don't hold the knife that cuts it.

This industry chain has three layers. At the bottom are the public chains and custodians—Ethereum, Solana, BitGo—responsible for the existence and transfer of assets.

In the middle are the issuers—Backed, Dinari, Ondo—who handle the legal structure, mapping real stocks 1:1 into tokens. At the top are the distribution channels that face users.

The first two layers are in a race to the bottom. Users don't care which chain the stock tokens run on, as long as it's cheap and secure; public chains are becoming utilities. On the issuer side, more licensed players are entering, fees are being slashed, and the work is increasingly resembling that of an OEM factory.

The criterion for judging who takes the biggest cut is simple: who controls the button the user clicks to "Buy."

Whoever controls that button can charge issuers listing fees, can seamlessly steer users to their own wealth management, futures, and lending products, and also holds the lifeline to secondary market liquidity.

This is also why Kraken simply bought the issuer outright. Backed reportedly held about 24% of the market for compliant tokenized stocks. Bringing it in-house ensures the entry point isn't held hostage.

02 Money Has Already Voted with Its Feet

You think this is just a narrative? Capital has already cast its vote.

In the first week of Robinhood Chain's launch, a meme coin called CASHCAT saw nearly $98 million in daily trading volume, with the chain's DEXs hitting $560 million in daily volume. It looked exactly like a standard "casino chain."

But looking at the lockup structure tells a completely different story. Of the $1 billion TVL, $900 million was deposited in the lending protocol Morpho, supporting the roughly 7% APY of Robinhood Earn. Ninety percent of the money isn't here to gamble; it's here to save.

In other words, savings-oriented capital from the 27.6 million brokerage accounts is quietly being channeled into DeFi through one pipeline.

The even greater irony is yet to come. DeFi has been shouting for a decade about disintermediation, about killing banks and brokerages. Yet in 2026, the biggest entry point for new capital is a licensed brokerage.

Top protocols are lining up to work for it. Lending is handled by Morpho, perpetual contracts by Lighter. The latter signed a 12-year contract, splitting fees 50/50, and airdropped $11 million worth of tokens to Robinhood users.

The protocols provide the technology and the subsidies; the brokerage provides the users, conveniently leaving the riskiest parts on the protocol side.

The chain itself is built on Arbitrum's tech stack, with 100-millisecond block confirmation and ETH for Gas. Robinhood also opened AI-powered trading to eligible US users, allowing AI to monitor the markets 24/7, running arbitrage and yield strategies.

The dream of disintermediation isn't dead; the intermediary has simply changed.

03 Wall Street's Entry Point, Lagos's Chat Box

The same business has taken completely opposite forms on opposite sides of the globe.

Robinhood hides DeFi behind the brokerage interface; Telegram stuffs Wall Street into chat boxes.

In the US, Robinhood users are unaware of the blockchain. The experience of buying stock tokens is no different from buying stocks—private keys, cross-chain bridges, Gas fees are all welded into the backend, out of sight.

In Lagos or Buenos Aires, the story is reversed. For a Nigerian retail investor wanting to buy Apple stock, the past meant overcoming three major hurdles: offshore account opening, foreign exchange controls, and high wire transfer fees.

Now, they open the TON wallet within Telegram, buy a tokenized Apple share like sending a message to a friend. TON has nearly 100 million wallet users, backed by 1 billion monthly active users. The xStocks that Kraken acquired are being distributed to emerging markets precisely through this channel.

Reportedly, SK Hynix's record-breaking $26.5 billion US IPO was also made available to Telegram users via xStocks immediately.

Stock tokens can even be embedded into mini-apps within group chats, used for tipping, for payments. For the first time, financial assets have a social media-style mode of dissemination, completely bypassing traditional gatekeepers.

But despite the buzz, all three share a common awkwardness: none can enter the US market.

In January 2026, the SEC set the tone with a statement: tokenization does not change the nature of a security; on-chain stocks are still subject to securities laws.

Robinhood's stock tokens are issued by a Jersey-based trust and are only open to non-US users. Kraken's xStocks is hampered by its Swiss structure, also avoiding the US.

There's another layer to Kraken's calculation. It's preparing for a US IPO in 2026, having already spent $1.5 billion to acquire traditional broker NinjaTrader. Bringing the issuer in-house is a story to tell Wall Street. No matter how good the story, the fact that the product can't enter the home market is a fundamental weakness.

In contrast, a small company called Dinari dutifully secured a Transfer Agent license in the US, legally selling tokens backed by real stocks, and even turned this capability into an API to sell to others.

Ondo took another path: the underlying stocks remain within the US-compliant custody chain, with the blockchain only handling ownership mapping. This aligns with the SEC statement's relatively friendly stance on "third-party custodial models."

Giants are queuing outside the door; the key is temporarily held by the smaller players.

To put it bluntly: The technological story of putting assets on-chain is overestimated; the monopolistic value of the entry point is underestimated.

Standards for splits and dividends, oracles, legal structures—these are all important, but they can be copied and commoditized. What can't be copied are 27.6 million accounts with linked bank cards, and the chat box opened daily by 1 billion people.

The internet didn't kill brokerages; brokerages learned zero commission. DeFi hasn't killed brokerages; brokerages have turned DeFi into their own back-end.

In the next decade, there will be more and more chains, and assets will become increasingly homogeneous. The only truly scarce thing is this: whose button will the user's finger land on?

Users don't need to know what a chain is.

Criptos en tendencia

Preguntas relacionadas

QWhat is the core argument the author makes about the true value in the business of tokenizing stocks on blockchain?

AThe author argues that the true value lies not in the underlying assets or the technology, but in controlling the user interface or 'the button'—the point of sale and distribution where users initiate transactions. This entry point commands fees, directs user flow to other services, and controls secondary market liquidity.

QAccording to the article, how is Robinhood Chain's TVL (Total Value Locked) primarily being utilized, and what does this indicate?

AApproximately 90% of Robinhood Chain's $1 billion TVL is locked in the lending protocol Morpho to support Robinhood Earn's ~7% APY. This indicates that the majority of capital flowing into the chain is for savings and yield generation, not for speculative trading, showcasing the movement of brokerage savings into DeFi.

QWhat key difference does the article highlight between the 2020 wave of tokenized stocks and the current wave led by companies like Robinhood?

AThe key difference is asset authenticity. The 2020 wave (e.g., Mirror, FTX) involved synthetic assets or price shadows of stocks. The current wave involves real, legally compliant assets where token holders have rights like dividends and proxy voting (e.g., via ERC-8056, partnerships with Broadridge), turning static holdings into productive 'live money' through DeFi composability.

QWhat major regulatory barrier currently prevents giants like Robinhood and Kraken from offering their tokenized stock products in the United States?

AThe SEC's January 2026 statement clarified that tokenization does not change an asset's status as a security, meaning tokenized stocks are still subject to U.S. securities laws. Consequently, Robinhood's product (issued via a Jersey trust) and Kraken's xStocks (Swiss structure) are currently unavailable to U.S. users, creating a significant market barrier.

QHow do the approaches of Robinhood and Telegram differ in bringing tokenized assets to users, as described in the article?

ARobinhood embeds DeFi and blockchain entirely in the background of its familiar brokerage interface, making the process invisible to the user (no private keys, gas fees). Conversely, Telegram (via TON) integrates tokenized assets directly into the chat interface and mini-apps, making buying stocks as simple as sending a message, which is particularly impactful for users in emerging markets facing traditional banking barriers.

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