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Matrixport Officially Rebrands as BIT, Clarifying New Strategic Positioning

Digital financial services group Matrixport has officially rebranded to BIT, marking a new phase in its strategic positioning. The company will now operate globally under the unified BIT brand. Alongside the rebranding, BIT released its "2026 Trust Whitepaper," which systematically details the group's established governance and risk control frameworks to provide a verifiable foundation of trust for clients and partners. As the digital asset industry undergoes increasing institutionalization and regulatory maturation, market demands for robust governance and compliance capabilities are growing. The new BIT brand better reflects the company's current business focus and strategic direction for future development. CEO John Ge stated that the industry is entering a stage where governance and compliance are increasingly critical. The name BIT represents the evolution of the company's business and its long-term commitment to building trusted digital asset financial infrastructure. The brand's tagline, "Bridge into Tomorrow," signifies its vision to connect traditional finance with digital asset markets and build lasting trust with clients. The rebrand does not affect existing customer accounts, products, or services, and all legal entities and contractual arrangements remain unchanged. As part of its next strategic phase, BIT is also exploring opportunities in U.S. capital markets, including a potential public listing. Founded in 2019 and headquartered in Singapore, BIT operates in seven countries and holds multiple regulatory licenses. It offers trading, custody, asset management, liquidity, and financing solutions to institutional and professional investors, with over $6 billion in assets under management and a monthly trading volume exceeding $7 billion.

marsbitAyer 09:18