BitMart Partners with UNICEF to Enhance Financial Literacy and Employability of Youth in Brazil

marsbitPublicado a 2026-01-21Actualizado a 2026-01-21

Resumen

BitMart, a leading digital asset trading platform, has announced a donation to UNICEF Luxembourg's Generation Unlimited flagship program, Passport to Earning (P2E), to support youth empowerment in Brazil. The funding will enhance project activities focused on financial literacy, aiming to equip young people aged 15-24 with critical skills to understand, manage, and plan their financial futures. This initiative is vital for improving employability, entrepreneurship, and long-term economic inclusion in a rapidly evolving economy. The P2E program provides free, industry-recognized digital skills training combined with local support to bridge the gap between learning and earning. It integrates emerging technologies, including AI, to build future-ready skills relevant to local labor markets. UNICEF Luxembourg's Executive Director emphasized that investing in financial and digital literacy fosters youth independence and resilience. BitMart's CEO highlighted the importance of financial knowledge for long-term development opportunities. Generation Unlimited, a UNICEF-led global initiative, works to expand opportunities in education, training, and employment for youth worldwide. Through this partnership, Brazilian youth will gain access to tailored learning modules to enhance their economic resilience and future prospects.

January 21, 2026 — BitMart, a leading global digital asset trading platform, officially announced that it will provide a donation to the Generation Unlimited flagship youth skills program "Passport to Earning (P2E)" of the UNICEF Luxembourg National Committee, with a focus on supporting its youth empowerment efforts in Brazil.

This donation will be used to strengthen Passport to Earning-related project activities, particularly focusing on financial literacy, to help youth aged 15 to 24 develop the critical abilities needed to understand, manage, and plan their personal financial futures. In a rapidly evolving economic environment, financial literacy is a fundamental basis for enhancing employability, promoting entrepreneurship, and achieving long-term economic integration. More financial literacy-related activities surrounding this partnership are expected to be launched in the near future.

Passport to Earning aims to bridge the gap between "learning" and "employment/income generation" by providing youth with free, market-relevant, and industry-recognized skills training. The program combines digital learning with local support and offers authoritative certification to help youth more smoothly transition to employment, entrepreneurship, or further education.

The program is also continuously evolving to better align with the realities of the digital economy. Its learning pathways integrate emerging technologies, including artificial intelligence, to help youth build future-facing skills that are increasingly favored by employers, while ensuring the content remains accessible and relevant to local labor markets.

Sandra Visscher, Executive Director of the UNICEF Luxembourg National Committee, stated: "Investing in financial literacy and digital skills is investing in the independence and resilience of young people. By supporting Passport to Earning, this partnership will help Brazilian youth develop practical, future-oriented skills to better adapt to an increasingly digital and technology-driven economic environment."

Nenter Chow, Global CEO of BitMart, said: "Access to financial knowledge is key to unlocking long-term development opportunities. We are honored to partner with the UNICEF Luxembourg National Committee and Generation Unlimited to help young people master practical and future-facing skills."

Generation Unlimited is a global initiative led by UNICEF, bringing together governments, the private sector, civil society, and young people to expand opportunities in education, training, and employment for youth aged 10 to 24. Its goal is to ensure that every young person can successfully transition from learning to employment/income generation and actively participate in economic and social development.

With the support of BitMart's donation, young people in Brazil will gain access to customized learning modules tailored to the demands of the local labor market, further enhancing their economic resilience and improving their future prospects.

About BitMart

BitMart is a leading global digital asset trading platform with over 12 million users worldwide. Consistently ranked among the top exchanges on CoinGecko, BitMart offers more than 1,700 trading pairs with competitive fees. Upholding the principles of continuous innovation and financial inclusion, BitMart is committed to providing a seamless trading experience for users globally. To learn more about BitMart, visit the website, follow X (Twitter), or join Telegram for updates, news, and promotions. Download the BitMart App to trade anytime, anywhere.

About Generation Unlimited

Generation Unlimited was launched by the United Nations Secretary-General in 2018 and is led and supported by UNICEF. It is a leading global public-private-youth partnership platform that brings together governments, businesses, civil society, and young people to create and implement innovative solutions to expand opportunities in education, skills, and employment for youth worldwide.

About UNICEF

The United Nations Children's Fund (UNICEF) works in over 190 countries and territories to reach the most disadvantaged children and build a better world for every child.

The UNICEF Luxembourg National Committee supports UNICEF’s global mission by mobilizing resources through private sector partnerships and voluntary donations, and by conducting advocacy within the country to promote children's rights, with a focus on reducing inequality, promoting gender equality, addressing child poverty, supporting mental health and well-being, and improving access to justice for all.

Disclaimer: UNICEF and the UNICEF Luxembourg National Committee do not endorse any company, brand, product, or service. This partnership focuses solely on supporting outcomes related to youth skills development, employability enhancement, and economic integration.

Preguntas relacionadas

QWhat is the main purpose of BitMart's donation to UNICEF Luxembourg's Generation Unlimited program?

ABitMart's donation aims to support the Passport to Earning (P2E) project in Brazil, focusing on enhancing financial literacy and employment skills for youth aged 15 to 24.

QWhich specific age group does the Passport to Earning (P2E) project target in Brazil?

AThe project targets youth between the ages of 15 and 24.

QWhat key skills does the Passport to Earning (P2E) project aim to provide to young people?

AIt provides free, market-relevant, and industry-recognized skills training, including financial literacy and digital skills, to help youth for employment, entrepreneurship, or further education.

QWho is the Executive Director of UNICEF Luxembourg mentioned in the article?

ASandra Visscher is the Executive Director of UNICEF Luxembourg.

QWhat is the broader initiative led by UNICEF that the Passport to Earning project is part of?

AIt is part of Generation Unlimited, a global initiative led by UNICEF to expand opportunities in education, training, and employment for youth aged 10 to 24 worldwide.

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