Бренд Fanatics анонсировал запуск площадки прогнозов совместно с Crypto com

cryptonews.ruPublicado a 2025-06-03Actualizado a 2025-12-04

Компания Fanatics объявила о запуске новой платформы рынков предсказаний, созданной в партнерстве с Crypto com. Организация, давно работающая на глобальном рынке спортивной одежды, делает шаг в сторону расширения цифровых сервисов. Руководство учреждения стремится вовлечь клиентов в торговлю контрактами, отражающими исходы реальных событий.

На 1-м этапе, который стартовал сегодня, пользователям предлагают возможности, связанные со спортивными матчами, финансовыми показателями, экономическими данными и политическими процессами. Второй этап намечен на начало следующего года и добавит прогнозы на темы криптовалют, IPO, технологий, фильмов, музыки и климата.

По словам руководителя профильного подразделения Crypto com Трэвиса Макги, компания одной из первых запустила спортивные prediction-сервисы и продолжает развивать направление совместно с крупными партнерами. Он подчеркнул, что сотрудничество с Fanatics дает возможность предложить пользователям безопасный и регулируемый способ доступа к имеющим спрос рынкам прогнозов. Успех индустрии подтверждают данные за ноябрь: Polymarket и Kalshi зафиксировали почти $10 млрд совокупного объема торгов, что стало рекордным результатом. Важно и то, что Polymarket начал возвращение на рынок США.

Fanatics Markets будет работать через североамериканское производное подразделение Crypto com — CDNA, зарегистрированное в CFTC в качестве биржи и клиринговой площадки. Запуск приложения уже состоялся в ряде штатов, включая Аляску, Делавэр, Гавайи, Айдахо, Мэн, Нью-Гэмпшир, Северную Дакоту, Род-Айленд, Южную Дакоту и Юту. В ближайшее время ожидается расширение географии, что позволит платформе привлечь новую аудиторию по всей стране.

В Fanatics подчеркнули, что за 2024 год компания получила $8,1 млрд выручки, увеличив показатели на 15% относительно предыдущего периода. Руководство развивает не только продажи одежды, но и подразделения по коллекционным предметам и игровым сервисам.

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