Тактика Coinbase по привлечению инвестиционного капитала

cryptonews.ruPublicado a 2025-10-22Actualizado a 2025-10-28

Капитализация популярной в США биржи Coinbase оценивается в $100 млрд. Но невзирая на подобные результаты, организация продолжает активно расширять деятельность за счет слияний и поглощений. Это необходимо для укрепления экосистемы и построения универсальной платформы для торговли и хранения цифровых активов.

Текущий 2025 год стал особенно значимым для компании. В августе Coinbase выкупила платформу для торговли криптоопционами Deribit за $2,9 млрд. Это стало крупнейшей сделкой за всю историю биржи. Осенью сервис направил еще $375 млн на приобретение платформы для привлечения капитала в сети Echo. Важным событием стала и маркетинговая кампания с участием известного инфлюенсера Kobi. Ему Coinbase выделила $25 млн на развитие подкаста UpOnly.

Глава отдела корпоративного развития Coinbase Аклил Ибсса в интервью Chain Reaction на X отметил, что компания ориентируется на реализацию стратегии «степенного распределения». Множество сделок позволяет увеличить шанс на результаты, которые окупают весь портфель. Он напомнил, что покупка Tagomi за $41 млн стала основой Coinbase Prime.

По словам эксперта, данное направление приносит значительную долю институциональных доходов. Не менее важным шагом стало приобретение бизнеса Xapo в 2019 году, благодаря которому Coinbase стала одним из крупнейших кастодианов криптоактивов.

По словам Аклила Ибссы, интеграция Deribit с разными сервисами демонстрирует «высокие финансовые показатели», подтверждая эффективность выбранной стратегии. Он подчеркнул, что многие компании рассматривают поглощение со стороны Coinbase как престижную возможность. «Биржа с капитализацией $100 млрд и $10 млрд наличными — это всегда желанный покупатель для любого стартапа», — сказал эксперт.

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