FTC будет штрафовать криптоинфлюенсеров за поддельных подписчиков и фейковые лайки

cryptonews.ruPublicado a 2024-03-15Actualizado a 2024-08-15

  • Американский регулятор принял новые правила по борьбе с поддельными отзывами и рекомендациями.
  • Это решение затрагивает так называемых инфлюенсеров в социальных сетях, включая тех, кто продвигает криптоактивы.
  • FTC будет штрафовать лиц, которые используют «накрутку» аудитории для получения выгоды.

14 августа 2024 года Федеральная торговая комиссия США (FTC) утвердила запрет поддельных отзывов и рекомендаций. В частности, решение предусматривает внедрение финансовых и административных ограничений в отношении лиц, которые «продают или покупают поддельные индикаторы влияния в социальных сетях».

По имеющейся информации, руководство FTC единогласно поддержало введение новых правил. Они вступят в силу через 60 дней с момента публикации в Федеральном реестре (FR).

«Укрепляя инструментарий FTC для борьбы с недобросовестной рекламой, окончательное правило защитит американцев от обмана, поставит на учет компании, которые действуют вне закона, и будет способствовать развитию справедливых, честных и конкурентоспособных рынков», — прокомментировала ситуацию председатель FTC Лина М. Хан.

Правила, помимо прочего, напрямую затронут так называемых криптоинфлюенсеров. Теперь использование недобросовестных методов «раскрутки» канала или страницы в социальной сети приведет к штрафу и санкциям со стороны властей. При этом регулятор также запрещает применять для таких целей инструменты, использующие технологии на базе искусственного интеллекта.

С другой стороны, запрет распространяется только на те случаи, когда владелец аккаунта целенаправленно заказывал подобную услугу или как-либо содействовал этому. В принятых FTC правилах также упоминается, что штрафовать будут в том случае, если упомянутые методы использовались для получения выгоды в рамках коммерческих целей.

Наряду с «раскруткой» учетной записи агентство запретило публиковать рекомендации от инсайдеров и анонимные отзывы. Решение касается как положительных откликов, так и негативных.

Штрафы, предусмотренные за нарушение обновленных правил FTC, могут достигать $50 000.

«Поддельные отзывы не только тратят время и деньги людей, но и загрязняют рынок и отвлекают бизнес от честных конкурентов», — заявила глава агентства.

Напомним, мы писали, что в Конгрессе США потребовали от CFTC запретить ставки на выборы.

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