打造“数字化一县一品” 闹闹玛特商城炎陵溯源之旅圆满成功

币界网Publicado a 2024-08-11Actualizado a 2024-08-11

币界网报道：

近日，应炎陵县农业农村局的邀请，玛特宇宙旗下Web3.0价值电商——闹闹玛特商城，深入美丽的湖南株洲，圆满完成“数字化一县一品”溯源之旅。此次，闹闹玛特商城团队一行探访、调研被誉为“中国优质黄桃之乡”的炎陵县，深度溯源坚守品质，数字赋能重构价值，为当地特色农产品的品牌升级贡献了宝贵的“数字力量”。

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千年炎陵，桃醉天下

炎陵县位于湖南省东南部，因中华民族始祖炎帝而得名。炎陵县也被誉为“中国优质黄桃之乡”，其名产炎陵黄桃是湖南省十大农业品牌，国家地理标志产品，以其色泽金黄、果肉细腻、口感香甜而著称。

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产业振兴是乡村振兴的重中之重。近年来，炎陵县大力发展黄桃产业，全县黄桃种植面积达到9.6万亩，2023年，炎陵6万人参与黄桃上下游产业链，8.5万吨炎陵黄桃的销售在短短一个月时间内完美收官，4万桃农人均增收1.2万元。

由这一颗颗高山上的“黄金果”带动，2023年黄桃季期间，这座总人口16万多的小县接待游客数达301万人次，旅游综合收入达22亿元，全产业链综合产值突破32亿元。炎陵黄桃还入选2023年度“国家商标品牌建设优秀案例”。

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价值电商模式成乡村振兴“新质生产力”

闹闹玛特溯源之旅圆满成功

8月6日，闹闹玛特商城深入调研炎陵黄桃产业链，实地走访果农，并亲身参与了黄桃的采摘、分拣、包装、加工和运输的全过程，深刻了解了炎陵黄桃产业发展现状与挑战。7日晚19时，闹闹玛特商城在炎陵县当地产业基地举办“炎陵黄桃溯源”专场直播带货。本次溯源直播不仅让线上消费者跨越空间，近距离感受了炎陵黄桃的丰富魅力，也为炎陵黄桃打开了更广阔的数字市场。

本次炎陵产地溯源之旅，不仅是闹闹玛特继“618仙居溯源”活动后的成功延续，也成为其价值电商赋能“数字化一县一品”战略的又一次经典落地案例。闹闹玛特商城通过深度联动地方特色资源/产品，不仅丰富了自身平台的商品矩阵，也为炎陵黄桃产业带来了全新的市场机遇。

闹闹玛特商城总负责人碎蜂表示：“产业兴，则乡村兴。我们将继续通过数字技术赋能地方特色产业，助力地方特色产品更好地走向市场，最终带动文化、旅游等上下游产业共同发展。闹闹玛特商城将利用'NFR+IP+内容+电商'模型，并延续'数字化一县一品'多产业战略，期待让价值电商成为地方品牌‘走出去’的新质生产力，为乡村振兴注入源源不断的活力。”

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