领空投还要捐款?或许我们真的错怪LayerZero了

Odaily星球日报Publicado a 2024-06-21Actualizado a 2024-06-21

Resumen

“虽然我是撸子,但这次我站LayerZero。”

原创|Odaily星球日报

作者|Golem

领空投还要捐款?或许我们真的错怪LayerZero了

从 LayerZero 5 月份初宣布进行了空投快照再到女巫清洗,在接近 2 个月时间里,LayerZero 始终在聚光灯下,面对着质疑、争议和纠纷。经历完这一切,社区以为终于可以安心领空投了,没想到 LayerZero 又整出了“捐赠证明”的新 Claim 机制,想要领取 ZRO,用户必须为每个 ZRO 捐赠 0.1 美元。

有人认为这是 LayerZero 对社区的再一次刁难,但真的如此吗?LayerZero 推出的捐赠证明机制,或许是对当前空投模式的良性改进。

空投模式出了什么问题?

毫无疑问,Uniswap 真正意义上开启了空投时代。项目通过空投的方式将一部分价值回馈给社区和用户,这也是 Web3 这几年发展出的重要商业模式。从真正的社区和用户拥护中发展,再将发展成果回馈给社区和用户,这种正向的利益反馈实际上也有利于加密行业的发展,吸引新人加入这个欣欣向荣的市场。

空投分发代币起初是项目与用户的双赢举措,但如今演变出了越来越多的矛盾,当前的空投模式究竟出了什么问题?

天下攘攘,皆为利往。单向奖励的空投模式只适合生态发展早期,随着生态涌入大量项目与用户,这种空投模式没有能力完成生态良性循环。

历经四年的发展,单向奖励的空投模式早已经被玩家钻研透彻。因为贪念和利益的驱使,市场上诞生了大量劣币项目,利用任务模式 PUA 用户和贪婪的大型女巫军团,以此为项目刷量进而实现上线大型交易平台。这些劣币不仅对行业发展贡献较小,甚至正在逐步驱逐市场中的良币,即那些真正做出创新为行业发展贡献的项目和真实的用户。

原本双赢的空投模式现在却变成了几方博弈。一个本身不会有大体量甚至伪需求的赛道、项目,可以利用复杂的空投任务模式来引流、做用户增长和数据来欺骗投资人;一群大女巫也会为了获得利益,疯狂上号赛道核心项目贡献数据,去争夺、去稀释项目原计划分给真实社区用户的红利。

这种博弈进行下去的结果会是双输。劣质项目方利用空投引流吸引大量资金和用户,赚得盆满钵满最后却不给社区该得的回馈,而优质项目要么失去关注,要么花费大量精力加入这场游戏。百号、千号大女巫的加入,会争夺和稀释属于真实但只有一个或者几个号的用户该得的空投份额。项目方为了保护真实用户的权益,必然进行女巫排除,但这一过程中也会误伤真实用户——即使初衷是正义的、合乎情理的;有的项目方更极端,宁可错杀一千也不放过一个,最后社区暴怒,甚至出现阴谋论;有点项目方则小心翼翼,想照顾所有人,最后又大概率会被女巫蒙蔽。

一个好的商业模式,应该要尽量避免劣币驱逐良币的现象,并形成良性循环。很显然,目前的空投模式已经无法做到这一点。

LayerZero 推出新的空投模式

面对目前空投模式的弊端,LayerZero 想要尝试做出改变,其在博客中写道:“免费的代币空投从长期来看并不会对项目的发展有利,ZRO 的分发并不是空投。”

LayerZero 推出了一种名叫捐赠证明(Proof-of-Donation)的新 Claim 机制。要领取 ZRO,用户必须为每个 ZRO 捐赠 0.1 美元的 USDC、USDT 或原生 ETH,这笔小额捐款直接捐给由以太坊核心研究人员和开发人员组成的非营利性团体 Protocol Guild,

这种领空投的新机制,实际上有望创造出新的生态模式。

从生态循环角度,过去在单向的空投模式中,空投发放完毕就代表着结束,对整个生态没有任何贡献,而现在却成为其他项目的开始。社区支持项目发展——项目成长空投回馈社区——社区将空投部分价值捐赠支持生态发展——优质项目获得资助得以发展,这种模式的结果会使整个行业良性运转。

从用户角度,捐赠领取空投也能有效遏制女巫的发展,增加他们的成本,这在一定程度上保护了真实用户,避免属于真实用户的空投价值被过分争夺或稀释。同时,即使不能遏制女巫,也能在一定程度上促使其为整个生态发展做贡献。

从其他项目角度,除了能够帮助到切实需要资金的优质项目发展外,这种模式的推出也为其他项目找到了新的引流方式。例如,WOO X 宣布存入代币 ZRO 就能获得捐款回扣,Bitget 宣布前 1 万名充值 ZRO 的用户将获得捐款费用返还等等,这实际上也将其他项目拉进了生态良性循环里。

但尽管理想是美好的,LayerZero 在具体执行等方面确实不够妥当,例如资助的项目已经由社区共同参与选择等。不过这些在未来或许都可以得到解决并发展成熟,一个生态真实用户是不会拒绝做这件事情的,哪怕只捐一点,而只有女巫会强烈反对,因为对他们来说这是成本。

各方如何看待 LayerZero 的行为

对于一个事物的评判,因为各自立场的不同,“好”永远是相对主观的,但是“利”是客观实在的,市场上各方如何看待 LayerZero 的行为呢?

开发者普遍对 LayerZero 的行为表示肯定。Berachain 联创 Smokey 发文表示,当前的空投模式是不妥的,奖励用户,但应该更多地奖励真实用户;Pudgy Penguins 安全经理 Beau 发文表示,LayerZero 让大家意识到比盈利更大的东西,如果不想支付捐款,就不要 Claim。当然,也有开发者表现出质疑,如 Yearn 核心开发者 banteg 发文,LayerZero 强制捐款像是被美化的 ICO。

而从用户角度看,对 LayerZero 的行为褒贬不一。不过从链上看,依然有不少用户支持 LayerZero 的行为。据 LayerZero CEO Bryan Pellegrino 在 X 平台发文表示,在开启 Claim 3 个多小时后就有超 11.9 万个地址领取了空投;由于 LayerZero 代币领取,Arbitrum 网络收入昨日飙升了 166 倍至 343 万美元,这也侧面说明了用户的领取热情并没有因为要捐款而减退多少。

总结

Bryan Pellegrino 曾说道,捐赠证明的目的是为了让社区停下思考 2 秒,为一个了不起的事业捐款,即使每笔捐款只有几美分,但所有人都能从中受益匪浅。

当然,站在什么样的立场上说什么样的话,Bryan Pellegrino 站在项目方的立场上支持用户为生态捐款,但是在用户和市场的立场上大家不一定买单。

一个好的项目应该要包容一切用户,女巫也好、真实用户也好,只要平衡好女巫地址和真实用户的数量都可以让大家接受。作为一个多号撸毛人,笔者向来对空投保持“有则感恩、无则释然”的态度。对于 LayerZero 做出的大胆尝试,虽然我是撸子,但这次我选择站 LayerZero。

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