数据解读Farcaster:「DEGEN」成为应用内最高频词语

Odaily星球日报Publicado a 2024-02-28Actualizado a 2024-02-28

Resumen

Farcaster是如何保持人们参与的?

原文作者:Sid Shekhar

原文编译:深潮 TechFlow

数据解读Farcaster:「DEGEN」成为应用内最高频词语

在 Farcaster 上一周的反应

加密货币一直是一项社区运动。社区定义了这个行业中的意义——无论是比特币被视为硬资产的模因,还是 NFT 项目被誉为继宝可梦和芭比娃娃之后下一个全球性大 IP。

围绕这些资产形成的社区围绕着共享的焦点兴趣点聚集在一起,创造出充满活力的,尽管是短暂的,生态系统。这些形成尽管引人入胜,但经常面临不可避免的难题,兴趣转移、参与度下降以及关注度的丧失。

这些群体内注意力的短暂性凸显了一个重大挑战:如何维持长期参与度。

Farcaster 是如何保持人们参与的?

Farcaster 现在拥有超过 20 万的用户,有趣的是,即使本月在 Frame 狂潮的影响下出现了曲棍球式的增长,每天的发布数量和参与度没有大幅下降。加密货币应用程序通常都以盈利为目的(用户努力追求下一个 10 倍或空投)而 Farcaster 却有着不同的 "氛围"。

我深入了解开源发布数据,量化是什么和谁驱动了这种氛围。以下是我最喜欢的一些 farcaster“人物画像”(附带一些有趣的统计数据):

提问者

将近 38% 的参与过投票的人都曾在网络上提出过问题。这些问题并不是普通的问题,而是往往具有深意的问题。从根本上说,用户对他人的意见感兴趣,并邀请他们进行对话。就数量而言:有近 40 万次发布中包含问题,约占所有发布的 6% !

数据解读Farcaster:「DEGEN」成为应用内最高频词语

来自/哲学频道的精选问题

上图是来自philosophy频道的精选问题。

回复者

秉承 replyguys 的精神,Farcaster 上高达 64% 的发布都是回复。根据用户的回复次数进行分组时,大多数用户似乎都属于多次回复用户(如下图所示),一些极端回复用户的回复次数高达数千次(仅在几周的活动之后)。

数据解读Farcaster:「DEGEN」成为应用内最高频词语

长篇内容受到喜欢

我们知道,发布者是狂热的书籍读者。原来,整个网络也喜欢发布中的长篇写作。数据显示,发布长度与用户参与度显著相关:更长的发布通常会收到更多的点赞和转发。尽管一般每次发布的字符限制约为 320 个字符,但数据告诉我们,深度和细节更能引起 Farcaster 观众的共鸣。

数据解读Farcaster:「DEGEN」成为应用内最高频词语

打赏者

上周,我和一个朋友决定连接到 Farcaster Hub 的实时发布流。我们运行一会就意识到,我们屏幕的大部分都被$DEGEN 填满了。

数据解读Farcaster:「DEGEN」成为应用内最高频词语

从 Farcaster Hub 到 GRPC 订阅的实时源

到目前为止,Farcaster 上使用最多的词是$DEGEN,其作为打赏货币的主要用途(人们可以回复一个发布,附上一个数字和$DEGEN 来打赏发布者)。虽然像 Steemit 这样的项目确实有支付帖子象征性金额的功能,但在社交媒体内容上打赏尚未在大规模上探索并取得成功。

关于这一现象的一些高层次统计数据:

超过 3.7 万名用户在某个时间点为 $DEGEN 投过票,近 16% 的投票中包含"$DEGEN"。

数据解读Farcaster:「DEGEN」成为应用内最高频词语

Builder

最后,让我们来谈谈房间里的大猩猩。Frames 的推出和 NFT 铸造、应用、游戏等的 frame-ification 为用户和开发者在 Feed 上解锁了大量创意和有趣的体验。不仅今年带有 Frames 的发布数量激增(见下文),而且 2024 年, Frame 的发布获得的点赞数占 Farcaster 上点赞总数的近 22% 。

数据解读Farcaster:「DEGEN」成为应用内最高频词语

来源:https://frames.spindl.xyz/

一些要点

a) 在增长的这个阶段,保持 Farcaster 参与度的是一种核心文化,即人们慷慨地分享他们的问题、回答、点赞、打赏和想法。深度参与 > 浅层参与。

b) 底层协议及其社交图谱是开放且可分析的,这非常棒。

我可能会深入研究更多此类数据,包括不断变化的渠道格局以及利基社区如何开始合并和发展。

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