X Platform's New Monetization Rules: Farewell to Invalid Exposure, Focus on High-Quality Engagement
"X Platform's Monetization Shift: Prioritizing Quality Engagement Over Vanity Metrics"
An author details a personal experiment revealing the inefficacy of chasing high exposure for monetization on X (formerly Twitter). Despite generating 29 million impressions and significant engagement (267.7k interactions, 119.5k likes) through an aggressive strategy of posting 200+ daily comments on popular accounts, the revenue earned was only $71.49.
The article argues that in 2025, exposure is a "vanity metric" and a misleading indicator of earnings. The platform's monetization rules now primarily reward genuine interactions from paid, verified users (comments, reposts, likes, bookmarks), while filtering out interactions from free users and bots. The author explains that their strategy, while boosting raw numbers, primarily attracted bot traffic, which diluted their follower base, lowered their verified user ratio (~41%), and potentially triggered algorithm penalties for spam-like behavior.
The key takeaway is a fundamental shift in strategy: focus on building a quality community rather than chasing empty exposure. The new recommended approach involves aiming for a 3-5% engagement rate, fostering high-quality comments, maintaining a 45-50% verified user ratio, and creating original content. The conclusion is that X now rewards "content builders" with a dedicated, paying audience, not "traffic speculators" chasing meaningless impressions.
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