The FC Barcelona, one of the most influential soccer clubs in Spain and Europe, has announced its intention of expanding to new business areas that include metaverse and NFTs. The expansion’s objective is increasing the engagement of the club through the use of these new technologies. Joan Laporta, president of the club, talked about the upcoming moves the club will be making, stating: “In recent times there has been a lot of attention to blockchain products and services such as NFTs and metaverse. We should be able to offer digital products to our members, our fans that will align with the value of the club and generate a very interesting emotional experience.”
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