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Hakuhodo releases new project applying blockchain and NFTs

2022/03/07 08:12

Hakuhodo, Japan’s second-largest advertising agency, has released a new project “Hakuhodo DY Play Asset” that utilizes blockchain technology and NFTs, CoinPost reported. It is reported that the project will promote the whole process from research and development to service provision by utilizing information assets such as images and sounds in entertainment fields such as movies, animations, and music. In addition, Hakuhodo stated that they will create services and products including compliance with laws and regulations and development of metaverse as a specialized team.
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