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Shake Shack tests Bitcoin rewards to lure younger consumers

2022/03/04 10:06

According to The Wall Street Journal, Shake Shack Inc. is offering the cryptocurrency bitcoin as a reward for purchases made at the burger chain using Cash App, a digital wallet offered by Block Inc. Customers will receive 15% of their purchase back in the form of bitcoin on any Shake Shack purchase made with Cash Card, a debit card available to Cash App users, and by buying items via Cash Boost, a rewards program available to Cash Card members.
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