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75% of investors in emerging markets want more crypto: survey

2022/03/04 03:19

Researchers from consumer sentiments firm Toluna surveyed 9,000 people from 17 countries to complete the report released in February which found that more investors in APAC and LATAM emerging markets believe cryptocurrency investments are on a long-term upward trend. Emerging markets appear to be the most lucrative markets for growth in the cryptocurrency industry as 32% of consumers surveyed have trust in cryptocurrency compared to just 14% in developed markets such as the U.S. and E.U. The data suggested that two of the major factors contributing to the broad differences in investing strategy are likely to be awareness and understanding of the crypto markets. Despite 61% of respondents reporting that they are aware of crypto, only 23% said they are familiar with the asset class. The relative difference in trust is reflected by the disparity between those who have invested in crypto in emerging markets (41%) and in developed ones (22%) of those surveyed. Just 25% of investors in emerging markets believe crypto is too risky to dabble in, whereas 42% in developed markets feel that way.
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