What is SOMESING (SSG)

SOMESING (SSG): Revolutionising Music Creation Through Blockchain Technology

SOMESING (SSG) emerges as a pioneering endeavour in the music and entertainment landscape, harnessing blockchain technology to provide a decentralised platform for karaoke enthusiasts and creators alike. Launched in 2018, SOMESING utilises the Klaytn blockchain to enable a transparent rewards system, empowering users to create, share, and monetise their musical talents. By intertwining elements of social interaction with a robust token economy, SOMESING addresses prevalent challenges within traditional karaoke services, such as unequal profit distribution and limited avenues for artistic monetisation[1][10].

Project Overview: Bridging Music and Blockchain

Core Mission and Technological Framework

SOMESING is designed as a blockchain-based karaoke application, with the primary goal of democratising music creation. Unlike conventional karaoke platforms, SOMESING empowers users to generate professional-quality vocal recordings with synchronised lyrics, accessible via mobile devices on both iOS and Android systems[1][2]. The platform implements smart contracts, which govern the automatic distribution of rewards to creators based on user engagement with their content—ushering in a new era of transparent compensation mechanisms that counteract the exploitative structures typically seen in the creative industry[13].

Built on the Klaytn blockchain, SOMESING is fortified by low transaction fees and high scalability, which are critical for managing the frequent microtransactions inherent in the monetisation of creative content[1]. Additionally, the platform employs decentralised storage solutions to establish immutable ownership records of user-generated content, safeguarding intellectual property while facilitating seamless global collaborations[4].

Key Features and User Experience

SOMESING encapsulates several features that enhance user engagement and satisfaction:

• Social Music Ecosystem: Users benefit from a rich selection of community-driven features, including:

• Content Creation: Access to over 15,000 instrumental tracks, complete with real-time pitch correction and audio effects[13].

• Community Interaction: Features such as duet functionalities, comment sections, and virtual gifting promote user connectivity[2].

• Monetisation Pathways: Creators have the opportunity to earn SSG tokens via direct fan contributions, algorithm-oriented reward pools, and sponsorship agreements[8].

• Token Utility Design:

• Content Deposits: Users can lock their SSG tokens to unlock premium tracks, with the possibility of receiving refunds upon content removal[2].

• Governance Participation: Token holders can voice their opinions on vital platform updates and revenue-sharing models[10].

• Cross-Platform Integration: Collaborations with music distributors allow creators to share their SOMESING content on other platforms, thus broadening potential revenue streams[1].

Founding Team and Leadership

Executive Leadership

The visionary leadership behind SOMESING consists of skilled professionals from Seoul and Singapore, each possessing a wealth of experience in blockchain and music technology:

• Heuibae Kim (CEO): The driving force behind the platform’s structure, his expertise in tokenomics and partnerships with music rights holders has been pivotal in SOMESING’s development[2][13].
• Hyunkeun Yoon (COO): Responsible for operational expansion, he played a crucial role in extending SOMESING’s reach to 43 countries in the months following the beta release[13].
• Jaehoong Chang (CTO): He has been instrumental in integrating Klaytn’s blockchain to enhance the platform’s real-time audio processing capabilities[1][10].

The interdisciplinary expertise of the SOMESING team is reflected in the platform's swift user adoption and substantial growth, achieving 10,000 monthly active users during its beta phase in 2019[13].

Strategic Partnerships and Investment Landscape

Institutional Backing

SOMESING has garnered support from notable investment firms within the Web3 sector, including DWF Labs—a venture capital entity focused on blockchain solutions for interoperability[8]. This partnership aims to enhance cross-chain compatibility, facilitating the utility of SSG tokens across various blockchain ecosystems while maintaining the efficiency inherent to Klaytn[10].

Industry Collaborations

• Music Licensing Partnerships: Collaborations with renowned music distributors ensure the availability of licensed instrumental tracks, promoting compliance with copyright regulations and significantly enriching the platform's library[1].
• Technology Integrations: The synergy with decentralised identity protocols safeguards user privacy throughout the platform, enhancing transactional transparency without compromising user security[4].

Operational Mechanics and Innovation

Content Lifecycle Workflow

SOMESING’s operational mechanics are underpinned by a structured content lifecycle, which unfolds in three key phases:

1. Creation Phase:

2. After selecting an instrumental track from SOMESING’s expanding library, users employ integrated tools to record their vocals and enhance them with digital effects[2].

3. Smart contracts automatically document the content's metadata on the blockchain, establishing indelible ownership records[10].

4. Distribution Phase:

5. Algorithm-driven recommendation feeds promote content based on user engagements and staking behaviours, thereby influencing visibility and discoverability[4].

6. Automated royalty distribution mechanisms ensure that creators benefit from cross-posting their content on affiliated social media platforms[1].

7. Monetisation Phase:

8. Fan Interactions: Users can convert virtual gifts to SSG tokens, creating immediate revenue opportunities for creators[2].

9. Ad Revenue Sharing: A percentage of advertising income is distributed weekly based on content performance, promoting a meritocratic revenue model[10].

Technical Innovations

Notable innovations include:

• Real-Time Audio Synchronisation: Proprietary algorithms maintain vocal track synchronization with instrumental tempos, achieving a mere 50-millisecond latency, which is essential for seamless performance experiences[13].
• Dynamic NFT Integration: The platform automatically mints high-engagement content as non-fungible tokens, facilitating secondary market sales and establishing royalty structures[4].

Historical Development Timeline

Phase 1: Foundation (2018–2019)

• Q4 2018: Initial conception and integration of Klaytn blockchain technologies[1].
• February 2019: The Android beta launch leads to over 10,000 downloads within a mere ten days, with 17,000 monthly transactions processed[13].
• April 2019: The iOS beta release further extends user participation across 43 countries, broadening the platform's geographic distribution and cultural reach[13].

Phase 2: Ecosystem Growth (2020–2022)

• 2020: Strategic partnership with Ditto Music resolves significant licensing issues, successfully offering over 500,000 tracks[1].
• 2021: The introduction of SSG staking mechanisms catalyses a 300% increase in token circulation[8].
• 2022: Decentralised autonomous organisation (DAO) structures decentralise decision-making processes related to platform enhancements[10].

Phase 3: Maturation (2023–Present)

• 2023: SOMESING achieves integration with popular social media platforms, driving a 150% increase in user engagement in Southeast Asian markets[1].
• 2024: The anticipated launch of AI-powered vocal coaching tools aims to lower barriers for amateur creators, thus enhancing accessibility within the platform[4].

Challenges and Strategic Responses

Prime Level-up Couponright Management

SOMESING faces the intricacies of music licensing through innovative strategies, such as:

• Blockchain Royalty Tracking: Smart contracts actively manage licensing fee deductions from creator earnings, ensuring timely payments to rights holders[10].
• User-Generated Content Screening: Advancements in AI technology facilitate the pre-publication detection of unlicensed materials, achieving a compliance success rate of 99.8%[4].

User Acquisition Strategies

SOMESING employs a diverse array of strategies to enhance user acquisition:

• Gamified Onboarding: New users can earn SSG tokens through engaging tutorial quests and social sharing initiatives[2].
• Regional Localization: Tailoring music libraries and user interfaces to culturally resonate with diverse demographics fosters rapid engagement in non-English markets[13].

Conclusion: Redefining Music Ecosystems Through Decentralisation

SOMESING embodies the disruptive potential of blockchain technology within creative industries, successful in establishing an interconnected economy where artistic contributions translate directly to financial rewards. Through the elimination of traditional intermediaries, SOMESING has redirected over $2.1 million in annual creator earnings that would otherwise have been appropriated by centralised services[8][10]. Future advancements are focused on integrating immersive technologies, such as augmented reality, facilitating innovative performance environments that straddle the digital and physical realms. As momentum builds around Web3 adoption, SOMESING’s operational model stands as a transformative blueprint for decentralising creative economies across music and the visual arts, with over 600,000 registered users and 13 million transactions empowering a vibrant, blockchain-based entertainment ecosystem[1][4].