TON Revives the Gram Brand, a Name That Disappeared Six Years Ago Returns
After a community vote with over 81% support, The Open Network (TON) is officially renaming its native token from Toncoin back to Gram (with ticker GRAM), effective June 15. This move reclaims the original name from the project's 2018 inception under Telegram, before regulatory issues forced its halt.
The rebrand to Gram is part of the "Make TON Great Again" strategy and is seen as more than a simple logo change. It aims to leverage the historical brand recognition and narrative associated with Telegram’s initial vision of a global blockchain network. Gram evokes the original story of bringing crypto to Telegram's massive user base.
This shift comes as TON is experiencing significant growth, driven by Telegram's over 1 billion monthly active users and viral mini-apps like Notcoin. The ecosystem is expanding in wallets, active addresses, and payment use cases. Analysts suggest the name change could strengthen TON's unique identity in a crowded Layer 1 market by deepening its association with Telegram's vast distribution channel.
While potentially boosting short-term market attention, the long-term focus remains on Gram's utility within Telegram's evolving ecosystem, particularly for payments, transfers, and mini-app transactions. The ultimate goal is for Gram to become a widely used digital currency within one of the world's largest social platforms.
marsbit06/10 14:42
