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you're building in Web3, you already know: a single story in the right publication can change everything. Investors pay attention. Partners return emails. Users actually show up. But most crypto teams

you're building in Web3, you already know: a single story in the right publication can change everything. Investors pay attention. Partners return emails. Users actually show up.

But most crypto teams go about PR the wrong way. They buy cheap placements on sketchy sites or blast out press releases that no one reads. Then they wonder why nothing happens.

Getting real media coverage takes a bit more strategy. Here's how it actually works.

Why Media Still Matters in Crypto

Web3 runs on narratives. People discover projects through articles, not ads. When a reputable outlet covers you, it signals that you're worth paying attention to.

Good coverage helps you:

Look legit to investors

Reach communities you can't access on your own

Build momentum before a token launch

Get on the radar of potential partners

Tier-1 publications set the tone for what matters in crypto. Being part of that conversation matters.

The Different Flavors of Crypto Coverage

Not all coverage is created equal. Most projects mix a few different types. Press releases are for announcements—funding rounds, listings, partnerships. They get distributed widely and can generate quick headlines. But they won't build you a reputation.



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you're building in Web3, you already know: a singl

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Vitalik Buterin and 500 trillion SHIB + other "next DOGE" coinsVitalik gets rid of SHIB and other meme coins Advertisement Vitalik Buterin, one of the Ethereum founders and the platform’s frontman, ha

Vitalik Buterin Unveils What He Did With 500 Trillion SHIB Donated by Ryoshi in 2021

Soon you’ll be able to set Liquidation Level alerts for your favorite cryptocurrencies. The idea is simple. Enter Short when a large wave of Shorts gets liquidated. Enter Long when a large wave of Lon

Create Content for HTX and Win a Share of 1000U!ROBO: Secure & Open Future for AI and RoboticsOne of the first named plaintiffs in a new lawsuit against JPMorgan Chase says he lost $650,000 — includin

Create Content for HTX and Win a Share of 1000U!

ROBO: Secure & Open Future for AI and Robotics

One of the first named plaintiffs in a new lawsuit against JPMorgan Chase says he lost $650,000 — including retirement savings — to an alleged $328 million crypto Ponzi scheme the bank helped keep running.

Robby Alan Steele is among more than 2,000 investors who say they were defrauded by Goliath Ventures, a Florida-based crypto investment firm that prosecutors say collected hundreds of millions of dollars under false pretenses.

JPMorgan Named As Sole Financial Institution For Goliath
A proposed class action filed Tuesday in the US District Court for the Northern District of California accuses JPMorgan of letting Goliath use its banking infrastructure to pull in investor funds while ignoring warning signs that something was wrong.


Source: Law.com
According to the complaint, JPMorgan was the only bank holding Goliath’s accounts from January 2023 through mid-2025 — the bulk of the scheme’s run.

During that stretch, roughly $250 million passed through a single JPMorgan account linked to Goliath. About $123 million of that was sent to Goliath’s wallets held at Coinbase.

Investors Accuse JPMorgan Chase of Aiding $328M Ponzi Scheme https://t.co/vGgkEt5Yu9

— The Recorder (@RecorderTweets) March 11, 2026

Attorneys say the sheer volume moving through one account should have triggered scrutiny under federal banking rules that require institutions to know who their customers are and what those customers do with their money.

“Chase, by virtue of its Know Your Customer obligations, actually knew that Goliath was acting as a private equity cryptocurrency pool operator investing money for investors, without being licensed at all to sell these investments,” the complaint states.

BTCUSD now trading at $70,261. Chart: TradingView
Goliath, originally called Gen-Z Venture Firm, operated from January 2023 until January 2026, based on court documents. CEO Christopher Delgado was ar

One of the first named plaintiffs in a new lawsuit

Author: Scarlett Zhang Source: ChainCatcher I'm increasingly convinced that the crypto community is desperately trying to be seen by the Al community. Over the past six months, you'll notice the entir

Author: Scarlett Zhang

Source: ChainCatcher

I'm increasingly convinced that the crypto community is desperately trying to be seen by the Al community.

Over the past six months, you'll notice the entire crypto community has been trying incredibly hard to align itself with Al. Talking about Al, switching to Al, organizing Al events, making Al demos, revising Al narratives-every project seems to want to prove its connection to Al.

It feels like:

A child desperately trying to squeeze onto an adult's table.

But what about the other side?

Many people genuinely working in Al have a very subtle attitude towards crypto. It's not about openly criticizing you, nor is it a direct rejection; rather, it's a very dignified sense of detachment:

"We're not opposed to blockchain, but we don't want to be too deeply tied to crypto for now."

"Technically very interesting, but our clients and investors will mind." In essence, this means:

You're a decent person, but I don't really want to get involved in your circle.

There's a subtle hierarchy of disdain between these two circles

Predict BTC's Price & Win 480M $HTX for 30 Days

Author: Scarlett Zhang Source: ChainCatcher I'm

USOIL: Tokenized WTI Crude Oil

USOIL: Tokenized WTI Crude OilAnalysts Share Resistance Levels for Bitcoin, Which Has Recently Shown Bullish Signals! Here Are the Details In the cryptocurrency market, Bitcoin, which has recently sho

Analysts Share Resistance Levels for Bitcoin, Which Has Recently Shown Bullish Signals! Here Are the Details

In the cryptocurrency market, Bitcoin, which has recently shown bullish signals, is beginning to face significant technical resistance levels. Crypto analyst Murphy Chen stated that Bitcoin could encounter strong selling pressure in the short term at the $74,000 and $78,880 levels.

In an analysis shared by Chen on the social media platform X, it was stated that Bitcoin’s recent rise was largely due to a decrease in supply on exchanges and increased demand in the spot market. However, according to the analyst, this rise may become more difficult as it approaches significant technical resistance zones.

According to Chen, the first critical level is $74,000. This price is considered a strong resistance level because it falls within the Market Value to Realized Value (MVRV) range, a frequently used indicator in the crypto market. The analyst emphasized that overcoming this level could be more difficult in an environment where a bearish trend has begun in the market.

The second major resistance point is indicated as $78,880. This level is said to correspond to the average cost price of long-term investors. According to the analysis, long-term investors hold approximately 2.42 million BTC, and the current demand level seems unlikely to absorb this size of supply in a single upward surge.

Chen also pointed out that a significant amount of “Long Gamma” positions have accumulated in the options market at the $74,000 level. This situation could make price movements more volatile in the short term.

The analyst predicts that the peak of Bitcoin’s current recovery will most likely occur between $74,000 and $79,000. The subsequent price direction is considered to depend on whether this resistance zone can be strongly broken.



Analysts Share Resistance Levels for Bitcoin, Whic

BTW: Bitcoin-Native L1

Author & Source: Deep Tide TechFlow Abstract The global financial market is undergoing a systemic revaluation triggered by geopolitical conflicts: the blockade of the Strait of Hormuz caused crude oil

Author & Source: Deep Tide TechFlow

Abstract

The global financial market is undergoing a systemic revaluation triggered by geopolitical conflicts: the blockade of the Strait of Hormuz caused crude oil prices to surge by 30% at one point, but the gains narrowed after the G7 released emergency reserves. Stagflation risk has replaced inflation as the core concern, with the US dollar becoming the "only safe haven" and approaching the 100 mark. Asian and US stocks suffered a "Black Monday" sell-off. The Al sector is experiencing a stark contrast: the National Development and Reform Commission proposed a 10 trillion yuan target by the end of the 15th Five-Year Plan, and the OpenClaw project's popularity has driven a surge in related stocks. Bitcoin fell below the key $70,000 level amidst the macroeconomic storm, with 75% of its volatility driven by macroeconomic factors. Market sentiment is extremely panicked (fear-greed index 8), and the proportion of put options is abnormally high, yet ETFs still recorded a net inflow of $568 million. The battle between bulls and bears focuses on whether the "digital gold" narrative can rise from the ashes under stagflationary pressure.

I. Macroeconomic Abyss: The Phantom of Stagflation and the Siphoning Effect of the "Only Safe Haven"

Global financial markets stand at a dangerous crossroads, a perfect storm driven by geopolitics is unfolding. The recent "Black Monday" was not an isolated correction, but a profound reassessment

Author & Source: Deep Tide TechFlow Abstract The

Launch slightly delayed (1-2 week max) because of final legal conversations. Building the plug-and-play layer for the frontier of technology to tap into crypto takes some time, we‘re not just building

Aave Technical Analysis and Market Outlook 📉📈💎 Aave technical indicators currently show consolidation while traders watch key support and resistance levels. From crypto experience, strong DeFi protoco

Aave Technical Analysis and Market Outlook 📉📈💎
Aave technical indicators currently show consolidation while traders watch key support and resistance levels.
From crypto experience, strong DeFi protocols often grow gradually as user adoption increases.
Crypto gossip among traders suggests the $110 resistance level is important for the next bullish move.
Sector insights highlight Aave’s leadership position within the decentralized lending sector.
Price analysis indicates $80 acting as strong support, while $110 remains major resistance.
If AAVE breaks above resistance, the next potential target could appear near $140.
Aave remains one of the most respected DeFi projects in the cryptocurrency ecosystem.
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Aave Technical Analysis and Market Outlook 📉📈💎

Mastercard is taking another step into the blockchain space, this time by integrating with Polygon. Through this initiative, the payments giant aims to connect Polygon’s on-chain payment infrastructur

Mastercard is taking another step into the blockchain space, this time by integrating with Polygon.
Through this initiative, the payments giant aims to connect Polygon’s on-chain payment infrastructure with the traditional financial system. By doing so, Mastercard is opening the door for banks, businesses, and merchants to interact more easily with digital assets.
The integration could make blockchain-based payments more practical for everyday use. Instead of operating separately from the traditional banking system, Polygon’s network can now work more closely with established financial institutions, potentially improving settlement speed and increasing transparency in transactions.
This move also reflects a broader shift happening across the financial industry. Many traditional payment providers are beginning to explore blockchain technology as a way to modernize their systems, reduce friction in cross-border payments, and build more transparent financial processes.

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